Section One

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Bob Dylan  
Milton Glaser, 1966

Milton Glaser, one of the founders of New York’s Push Pin Studios, created an icon of 1960s counterculture in his now-classic Dylan poster. It was a new form of poster, according to the artist, created as a bonus insert for the Bob Dylan’s Greatest Hits album of 1967. Dylan, who wrote such songs as “Blowin’ in the Wind” and “Mr. Tambourine Man,” was the folk-rock poet of the 1960s, and Glaser used his famous name as a typographically innovative design feature on the poster.

In addition, by pairing a bold, black profile inspired by Marcel Duchamp’s self-portrait silhouette with bright-colored writhing curves reminiscent of psychedelic rock posters, Glaser merged West Coast exuberance with pared-down East Coast stylization. According to some reports, six million copies were distributed, and the Dylan poster has been spotted in such remote areas as a hut in the Amazon rain forest.