Presidents App


America’s Presidents:
The Smithsonian’s National Portrait Gallery and Brandwidth Bring Iconic Collection Exclusively to iPad


For the first time, virtual visitors will be able to travel through the iconic “America’s Presidents” collection at the Smithsonian’s National Portrait Gallery, including close-up access to portraits and hundreds of facts about the American Presidents, from George Washington to Barack Obama. The Smithsonian and Brandwidth have announced the launch of the America’s Presidents app for iPad. Developed to expand the reach of the most popular and iconic collection in the National Portrait Gallery, the app is the ultimate guide to these official portraits, and it offers a unique insight into the Presidents as subjects of the paintings. The app is optimized for the Retina Display on iPad, with pinch-zoom features to view brushstrokes in detail. Through the portraits the app takes the user on a journey across landmarks of American history, displayed on virtual gallery walls that include facts, historical documents, video and sound recordings to illustrate presidential personalities and achievements. Specific features of the app include: In the “Games Room,” people can test their historical knowledge through trivia tests, presidential pairing and a game to identify famous presidential quotes. Users can also vote for their favorite presidential portrait and view the results through a dynamic Facebook chart.

“The America’s Presidents app for iPad helps us extend the reach and relevance of the National Portrait Gallery to new audiences,” said Wendy Wick Reaves, interim director of the museum. “It also provides educational and fun ways for users to engage with our collection of presidential portraits and share their own experiences.”

“When we saw the presidential collection we were struck by its depth, gravitas and importance as an official record of America’s history,” said Guy Whiting, publishing director at Brandwidth. “We wanted to encapsulate the sense of statesmanship through an app that is clean and unobtrusive in its design—it invites the user to explore and understand the collection in high-definition detail while letting the portraits speak for themselves.”

The America’s Presidents app is available for $6.99 from the App Store on iPad or at: www.AppStore.com/AmericasPresidents It will be available at a discounted price of $4.99 for a limited time at launch to celebrate Presidents’ Day.

The app can be previewed at: www.americaspresidentsapp.com . Regular updates and information will be posted on Twitter @AmericasPrez and Facebook www.facebook.com/americaspresidents, which also displays the live results of the most popular portraits from the collection from Feb. 14.