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Artist
John William Orr, 15 Mar 1815 - 1887
Associated Person
Jeremiah Gurney, 12 Oct 1812 - 21 Apr 1895
Date
1854
Type
Print
Medium
Engraving on cream wove paper
Dimensions
Image/Sheet: 26.6 × 19.9 cm (10 1/2 × 7 13/16")
Topic
Nature & Environment\Animal
Exterior
Printed Material\Newspaper
Architecture\Window
Nature & Environment\Animal\Horse
Architecture\Awning
Costume\Headgear\Hat\Top hat
Costume\Headgear\Hat\Bonnet
Architecture\Building
Equipment\Wheel
Equipment\Umbrella
Equipment\Sports Equipment\Equestrian Gear\Reins
Vehicle\Carriage
Broadside
Symbols & Motifs\Flag\National\United States
Place
United States\New York\Kings\New York
Credit Line
National Portrait Gallery, Smithsonian Institution
Restrictions & Rights
CC0
Object number
AD/NPG.2015.8
Exhibition Label
In October 1852, Gurney expanded his enterprise by opening a spacious new gallery in a five-story building at 349 Broadway—some twelve blocks north of his original studio at 189 Broadway. Located on a fashionable stretch of New York City’s principal commercial thoroughfare, Gurney’s new gallery enjoyed close proximity to popular stores, entertainment venues, and hotels that attracted a broad clientele. Gurney continued to do business at his 189 Broadway location until February 1853, when it was announced that he would close that branch and consolidate operations at his 349 Broadway address.
In this advertisement, Gurney proclaims his gallery to be “the largest and most perfect Daguerreotype establishment in the United States.” He also emphasizes his personal supervision of the operating department, which “contains three immense skylights, arranged on scientific principles, for the admission of one unbroken and steady flood of light, the thing most essential to secure a favorable picture.”
En octubre de 1852, Gurney expandió su empresa al abrir una espaciosa galería nueva en un edificio de cinco pisos en el número 349 de Broadway, unas 12 cuadras al norte de su estudio original de Broadway 189. La nueva galería, ubicada en una sección elegante de la vía comercial principal de Nueva York, estaba cerca de populares tiendas, salas de espectáculos y hoteles que atraían a una amplia clientela. Gurney mantuvo abierta su galería de Broadway 189 hasta febrero de 1853, cuando anunció que la cerraría para consolidar sus operaciones en Broadway 349.
En este anuncio, Gurney proclama que su galería es “el establecimiento de daguerrotipos más grande y más perfecto de Estados Unidos”. También enfatiza que supervisa personalmente el departamento de operaciones, el cual “tiene tres inmensos tragaluces, dispuestos según los principios científicos, para permitir la entrada de un torrente luz ininterrumpido y uniforme, que es lo más esencial para obtener una imagen favorable”.
