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David N. Martin

David N. Martin
Usage Conditions Apply
Artist
Louis Briel, born 1945
Sitter
David N. Martin, 19 Apr 1930 - 2 Oct 2012
Date
1980
Type
Painting
Medium
Acrylic on canvas
Dimensions
Stretcher: 152.7 x 76.2cm (60 1/8 x 30")
Topic
Interior\Office
Artwork\Portrait
David N. Martin: Male
David N. Martin: Business and Finance\Businessperson\Business executive\Advertising
Portrait
Place
United States\Virginia\Richmond
Credit Line
National Portrait Gallery, Smithsonian Institution; gift of David N. and Ann Louise Martin
Restrictions & Rights
Usage conditions apply
Copyright
© Louis Briel
Object number
C/NPG.2012.21
Exhibition Label
Born Tucson, Arizona
In 1965, when New York City’s Madison Avenue was the epicenter of American advertising, David N. Martin and business partner George Woltz broke the “Mad Men” mold by founding their advertising venture in Richmond, Virginia. Originally known as Martin and Woltz (it was renamed the Martin Agency in 1975), the business developed rapidly into one of the nation’s largest advertising concerns. Early successes included a marketing campaign for Colonial Williamsburg illustrated by Norman Rockwell. But it was the company’s 1969 promotion of Virginia tourism with the memorable tagline “Virginia is for Lovers” that propelled the firm into the advertising industry’s upper ranks. More recent successes have included the creation of the popular GEICO Gecko.
For many years, this painting by Richmond-based artist Louis Briel hung in the Martin Agency’s lobby. Its clever imagery and bright colors capture the spirit of David Martin and the business that flourished under his imaginative leadership.
Data Source
National Portrait Gallery
Exhibition
20th Century Americans: 1960-2000
On View
NPG, South Gallery 342