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The Wall Street Journal's resistance to photographs is legendary. "I always thought that one word was worth a thousand pictures," retired executive editor Fred Taylor told a reporter on the occasion of the Journal's one-hundredth anniversary.


But in 1979, while the Journal was in the midst of a makeover, artist Kevin Sprouls devised a technique for illustrating the paper that did not disrupt its "gray and wordbound" appearance. The stipple, or dot-laying, technique produced pictures that resembled the engravings on stock certificates and currency. "I've always thought it was a pretty good match for the Journal," says Sprouls. "They're like fine engravings."


In addition to complementing the aesthetic of paper, the stipple technique offers a number of practical benefits. First, it enables the Journal to cull illustrations from a wide variety of sources, without regard for the quality of the photograph. Second, the illustrations can strictly limited to a small half-column format while at the same time they must remain legible. Finally, because the technique is carefully proscribed, the hand of the individual artist is hidden. A uniform style results, and, if necessary, one artist can complete the work of another. Today, the Journal employs four full-time and two part-time artists to create hedcuts.

A CNN story prepared by Charles Feldman in September 1984 includes an interview with Kevin Sprouls and also shows the Wall Street Journal's stipple artists in action.



Kevin Sprouls
how it's done
dots and dashes
hedcut as object
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